We help brand owners create engaging marketing platforms that are also magnets for attracting social media eyeballs. By tapping into our premium audience with high purchasing power, we cross tabulate diverse industries that in the end targets the same affluent customers.
OUR FLAGSHIP EVENTS
We don't pitch for event management projects. But we create unique events that allow different brands and companies to leverage on, be it to drive messages, or target audiences or for pure brand repositioning executions. These promotional vehicles are very powerful tools that sculpt a brand's online presence in the real world. And of course, post event asset generation is our strong game too.
EVO ENDURO - MILLE MIGLIA OF THE EAST
In Italy, there's a very famous endurance drive called Mille Miglia in which participants drive 1,500km across 4 days. Evo Enduro brings that spirit to our shores. When it debuted in 2017, we covered 2,000km in 3 days from KL to Phuket, drawing an unbelievable social media reach of 5 million. Every year, Evo Enduro strives to better itself, growing to become Malaysia's largest car enthusiast driving event. Along the journey, the sceneries we encounter and cars we drive give us the means to generate beautiful media assets on which brand owners can come onboard for exposure.
EVO APERTO - THE LARGEST CABRIOLET & CONVERTIBLE MEET
CARS OF MALAYSIA (COM)
Cars of Malaysia was created in 2018 with the aim of being a comprehensive buying guide for consumers. The objective was to create not just a car award, but to aid consumers in their purchasing decisions. Hence, all new cars on sale are considered, and in each category of car, we shortlist the three best choices.
In 2019, Evo Enduro opened up for sponsors to support participants and dress their cars up in beautiful livery. The objective of this exercise was to bring the colour and vibrancy of race cars out of the confines of the track to the open road for all to see and admire. Participants responded to the call enthusiastically, with most cars dressing up for the occasion. The livery designs were later painstakingly reproduced to be downloadable and playable cars in Gran Turismo Sport.
CARS OF 2019 EVO ENDURO
CAR SAFETY WORKSHOPS
We have our own clubhouse. Not only do we provide car buying advice for our audiences, we also help our readers inspect and check their cars. This centre collaborated with Wearnes is where we will provide our readers a place to go with an absolute peace of mind when it comes to car ownership and maintenance, it also is a place whereby they receive 4S centre level of service with affordable prices. This allows us to actively interact not just with our readers, but consumers in general and actively growing our database.
Having a photography workshop for our readers of different interests - not only with cars come together to get to know their cameras better. Here we have TJ, our teammate and Olympus Ambassador leading the class on basics of photography at our Northern Clubhouse - #dropthetop using cars as the object.
Aurizn presenters are the most-watched car review personalities of Youtube. Our success lies in our willingness to meet and engage our crowds directly, forming a close-knit bond with our audience. We periodically organize workshops with our audience to share with them the secrets on how to build popular Youtube channels.
We make it a point to never lose touch with our readers hence having constant weekend drives with them be it durian drives, morning runs or just breakfast at Gohtong. Now, thanks to the added presence of a Northern Clubhouse, we now have monthly drives in Penang too!
We make it a point to have continuity with our readers hence having a more extravagant drive than the usual weekend drives every now and then. Quickly following up from EvoEnduro 2018, we gathered our readers for a Merdeka morning drive to Genting then followed by a fun reverse slalom gymkhana challenge.
PONTENG KERJA GO-KART
Our new clubhouse at TraXion Karting has its own go-kart track. One fine afternoon on a working Tuesday, we invited our readers to join us; 20 of them called in sick at work to join us. We surprised them by letting them meet Alex Yoong in person.
With our highly affluent reader profile, we tie in with Continental Tyres and organise a Sepang track day event to educate consumers about tyre safety, defensive driving techniques and performance ratings. We conduct double lane change, emergency brake and steer, drifting, slalom tests etc. The event was joined by a pre-convoy where 50 cars grouped up in KL and parade to Sepang.
MAZDA MX-5 TRI5+ SEASON 6
#dropthetop heaven. Every year, the Mazda MX-5s owners from Thailand, Malaysia, Singapore and sometimes Philippines come together for a spirited drive for a duration of 7 days. This year, Malaysia had the privilege of hosting the drive on home ground. Ranging from 30-40 cars throughout the entire drive and around 80 participants, we were the official media of the drive as well.
BMW 3 SERIES GENERATION OUTING
We are sure to introduce the young one to its elders. We brought together all generations of the BMW 3 Series - the most quintessential BMW of them all for a meet and greet session and most importantly, a drive together. Yes, with the support of our readers, we pull together all generations of the 3 Series out for a drive and photoshoot and for the drivers to get to know one another.
CLUB AUDI MALAYSIA FEST
We joined the annual Club Audi Malaysia aka CAM Fest drive as the official media covering their entire drive as well as participating in the stimulating activities which was organised by the committee. Here we got the opportunity to expand our Aurizn and meet more like-minded people thus creating not just friendships but experiences with strangers that became friends. This event was more focused on the family crowd incorporating kids into the event schedule and activities.
VOLVO XC90 OWNERS OUTING
We believe in the community. We organise events to build car communities and it does not have to be purely driving. This outing, we went out for a picnic! Prior to the drive, we also had a small introduction to certain safety features that Volvo introduced recently at the time and Volvo XC90 owners had to opportunity to voice out their likes, dislikes and also what could be improved on. We bring end consumer closer to the brand.
AURIZN X THULE
Organized in collaboration with Aurizn and Volvo, the Thule Bring Your Life event strengthens the image of world-renowned Swedish brand Thule in Malaysia by showcasing a wide selection of packs, bags, luggages, and other outdoor lifestyle product.
AURIZN X TUMI
Focusing on Carat Malaysia, our jewellery and accessory title we collaborate with Tumi - leading international business, accessory and travel lifestyle brand to take over centre stage of Pavilion Kuala Lumpur. We invite our readers that fit the profiling according to Tumi for a night out to understand the Tumi brand a bit more and of course to have a little boozy fun.
VOLVO CARS & AURIZN ECODESIGN CHALLENGE
Combining the essence of our titles, covering cars, properties, interior decoration and design as well as jewellery and watches, we organized the first ever home interior design competition that challenged Malaysian interior designers to think out of the box and apply the automotive design language of Volvo Cars into a home space. Debuting in 2018, the first VolvoAurizn Design Challenge rewarded its winner with an all-expenses paid visit to Volvo Cars' Design Centre in Sweden. In 2020, the rebranded Volvo Cars & Aurizn EcoDesign Challenge by duduk was made even more impactful by rewarding six winning firms with contracts to build their winning designs into actual property units for sale to the public.
AURIZN X MITSUBISHI - CSR
CARS OF MALAYSIA (COM) 2020
EvoClub members driving in small groups from around Klang Valley converge at EcoArdence Setia Alam to celebrate Malaysia Day. It was the day we formally announced EvoClub Insurance Powered by PrOmilej to help Malaysian car owners enjoy up to 40% savings of their car insurance.