Finer Poi‍‍‍nts of

Fashion

Biggest names in fashion circles parade at Kuala Lumpur in Mercedes-Benz Fash‍‍‍ion Week

Joining in the elite circuit of fashion week events in New York, London, Paris & Milan, Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL) sets the stage for this illustrious event as the first in Malaysia and South East Asia under the banner of Mercedes-Benz.

Mercedes-Benz global commitment to fashion spans over 20 years, lending its name to some of the most prestigious events in fashion capitals all over the world. As a headline sponsor of the Mercedes-Benz Fashion Week circuit through New York, Berlin and Beijing and as partner to fashion weeks in Paris, London and Milan to name a few, Mercedes-Benz is present in over 45 countries reaching over 65 platforms. Taking its place among these events is Mercedes-Benz Fashion Week Kuala Lumpur (MBFWKL), setting the stage for Malaysia and South East Asia.

What does Mercedes-Benz have to do with fashion? Trendsetting design, pioneering innovations and modern luxury are all core principles of Me‍‍‍rcedes-Benz, and the creativity, craftsmanship and technical expertise form the link between the class-leading cars of the brand and the cutting-edge world of fashion.

The inaugural MBFWKL brings‍‍‍ together the biggest names in local, regional and international fashion circles including Julien Macdonald, Francis Libiran, Boggi Milano, Thomas Wee, AHNDE and CMDI.

“At Mercedes-Benz, we passionately believe in the concept of modern luxury and we have shown this through our participation in fashion events for over 20 years. As we continue to innovate as a leading brand in the premium automotive segment, we should similarly endeavour to push the boundaries in other areas befitting this standing. With such efforts, we aim to provide a holistic lifestyle experience to the esteemed patrons of our brand who understand all manner of luxury – fashion included. In the future, we hope to promote learning by supporting the local talent pool of emerging designers in our fashion events and with designer exchange programs to develop the vibrant Malaysian fashion industry”

Dr Claus Weidner, President and CEO, Mercedes-Benz Malaysia.

Presented in four themed nights representing the four product portfolios; Compact Ca‍‍‍rs, Limousines, SUVs and Dream Cars, MBFWKL will be held at the Chin Woo Stadium in the Kuala Lumpur City Centre.

“Mercedes-Benz Malaysia takes great pride in announcing the inaugural Mercedes-Benz Fashion Week Kuala Lumpur event. The Mercedes-Benz Fashion Week concept is a mainstay of the global fashion calendar, and we’re proud to have Malaysia feature on this circuit not only as an individual c‍‍‍ountry, but representing the region as well. Our‍‍‍ cars are works of automotive art, an embodiment of modern luxury and designed around the philosophy of sensual purity. Sharing these attributes with the world of high fashion, it goes without saying that we’re excited to be able to bring this experience to our Mercedes-Benz customers and fans”

Mark Raine, Vice President, Sales & Marketing Passenger Cars, Mercedes-Benz Malaysia.

Fashion Futures design competition highlights and supports budding talent among young designers in the local fashion industry.‍‍‍

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