Kuala Lumpur, 27th March 2020 – Sime Darby Auto ConneXion (SDAC), the sole distributor for Ford in Malaysia today introduced its ‘Digital Salesperson’, a dedicated WhatsApp live chat line to address customer queries relating to vehicle purchases. The campaign starts today until 30 June*.
“In light of the Movement Control Order being extended until 14 April 2020, we are introducing an alternative method of a ‘Digital Salesperson’ which will allow customers to continue conversing with us via digital means. This comes as we understand that there are customers wanting to purchase our vehicles, but unable to walk into our showrooms during this period,” said Syed Ahmad Muzri Syed Faiz, Managing Director, Sime Darby Auto ConneXion.
Muzri commented, “Post the Movement Control Order, we will continue to offer this alternative method, as we care and understand that customers may still want to limit public exposure.”
The ‘Digital Salesperson’ seeks to address product related queries as well as on any ongoing sales promotions. This service also aims to bridge the gap by linking customers to an actual Ford authorised salesperson located nearest to them.
Once connected to a Ford authorised salesperson, customers would be able to be informed on the colour and stock availability, in-showroom promotions, loan financing options, road tax and vehicle registration fees and insurance options.