This year, 45 automotive and motorcycle companies are participating, comprising 37 car brands and 8 motorcycle brands. At least 10 new models will be launched, covering electric vehicles and alternative energy vehicles to meet the evolving needs of modern consumers.

A key highlight is the participation of newly introduced electric vehicle brands in the Thai market, including CHERY, LEPAS, FIREFLY, FORTHING, and TESLA, all joining the show for the first time. Their presence reflects strong global confidence in Thailand’s automotive market potential.

Apparently, all exhibitors have adjusted their pricing strategy and introduced attractive financing terms to support consumers in their purchasing decisions, including affordable prices, promotional campaigns, or flexible installment programs, making it easier for them to own a car. These offers directly benefit consumers and serve as a key driver in increasing sales and stimulating Thailand’s overall economic circulation. Based on these developments, the organizers predict that the Motor Show will generate 10% more revenue compared with previous years.  

Mr. Anothai Eamlumnow, Vice Chairman of the 47th Bangkok International Motor Show, said “In addition to the wide selection of cars, motorcycles, modern technologies, and accessories available for visitors to experience and purchase, the organizers have also arranged a variety of activities to enhance the visitors’ experience of all segments namely Grand Prix Runbike Championship with RCS (Run Bike Championship Series).”

Besides the competition, many other special activities will be taking place, including the 30th Anniversary Celebration of XO Autosport, where key figures in the modified car communities get together. Visitors will also enjoy souvenir giveaways and other activities such as JDM & Custom Culture, an outdoor showcase highlighting JDM cars and uniquely modified vehicles in a lively open-air atmosphere. This is a good opportunity for visitors to witness more than 200 of Thailand’s top modified cars (100 cars per day), along with the gathering of various car clubs in a vibrant atmosphere of summer at the loading area behind Challenger 1-3 IMPACT, Muang Thong Thani, between March 28 – 29, 2026

Mr. Peeraphong Eamlumnow, Vice Chairman of the 47th Bangkok International Motor Show said “Throughout the show period, Bangkok International Motor Show has become the country’s largest hub of automotive content creation. More than 3,000 press members of all platforms, including mass media, influencers, and content creators, have registered to cover the show and actively report every new car launches, sales promotion campaigns as well as the key highlights of individual booth participating in the show, further expanding awareness within a short time.”

Furthermore, many visitors attending the motor show not only to “experience vehicles”, but also create their own content through photos and videos in order to share their experience on social media. This enables the contents created from within the show to rapidly reach a massive audience within a short period of time, creating highly effective organic communication in the digital era.

“Amid the current economic situation, this kind of exhibition is therefore a significant mechanism for boosting sales, strengthening market confidence, and enhancing the public image of Thailand’s automotive industry.”

The show will also feature the “Chery V23 Style Up Challenge”, a design contest event focused on automotive accessories for the Boxy Style electric vehicle: Chery V23 model. This initiative aims to seek for ideas and creativity from Thai designers, which will be elevated further to an international stage. The qualified entries will be crafted into a model and showcased during the 47th Bangkok International Motor Show. Visitors will have the opportunity to vote for their favorite piece to win the Popular Vote Award, in order to get a chance to win an iPad.

Mr. Anothai also added “For visitors interested in test-driving their preferred models, the organizers have prepared a Test Drive Area by the lakeside at Muang Thong Thani to accommodate test drives of new models from a wide range of brands. This dedicated test drive area is set in an open space, specifically designed to test vehicle’s performance. This activity allows participants to have firsthand experience with each vehicle’s performance that close to real-life driving situation as much as possible. This is another outstanding highlight that further enhances and completes this year’s Motor Show experience.”

EXCLUSIVE VIDEOS FROM BIMS 2026!!

Bangkok, 25th March 2026 - Bangkok – Grand Prix International Public Company Limited, the organizer of “the 47th Bangkok International Motor Show” announces its readiness to host the motor show under the theme of “THE ICONIC SYNCHRONICITY”, showcasing a unique integration of technology, innovation, and design, while affirming the potential of Thailand’s automotive industry in the transition of the modern era, including the motor show’s pivotal role as propelling of Thailand’s economic stability and sustainability, and driving Thailand’s industry toward a digital and green economy.

Mr. Jaturont Komolmis, Vice Chairman of the 47th Bangkok International Motor Show, stated that this year’s motor show focuses on strengthening connectivity among automotive manufacturers, technology, and global markets in order to support the digital and green economy, in alignment with Thailand’s automotive industry direction toward electric vehicles (EVs) and the full transition to advanced technologies.

In light of the prevailing geopolitical tensions among the United States, Israel, and Iran, which may have potential implications for the global economy, the organizers recognize this development as an external factor that warrants close and prudent monitoring. The effective management of any resulting impacts will require coordinated collaboration and the implementation of appropriate policy measures at the governmental level.

Notwithstanding these external uncertainties, Thailand’s automotive industry remains steadfast in its commitment to enhancing and advancing its manufacturing capabilities in order to preserve its position as a principal production hub within the region. The continued development of alternative energy vehicles alongside increasingly efficient internal combustion engine vehicles reflects the industry’s resilience, adaptability, and the breadth and diversity of the market landscape.

Editor's Note: Now in its 47th installment, the Bangkok International Motor Show, affectionately known as "BIMS", took place again at IMPACT Challenger and was once again a truly remarkablle affair. This year, for the first time, the main Challenger Hall also housed the various parts & accessories pavilions, in addition to the usual car and motorcycle manufacturers, who were out in full force. The main Challenger Hall, the largest pillarless hall in South East Asia, was packed with the latest metal, including a very healthy dose of EVs, which dominated BIMS 2026. Since its inception nearly half a century ago, BIMS has continued to improve and impress. We'd like to take this opportunity to thank Dr. Prachin Eamlumnow, Chairman of Grand Prix International and organiser of BIMS and his Team at GPI for the invitation to cover this amazing show that continues to grow stronger every year. Kupkhunkarp, and we look forward to BIMS 2027!

- Chris Wee, Managing Editor, EVO Malaysia.