A Vision Rooted in Innovation

From its pioneering role in the 1899 electric land-speed record, to its current leadership in sustainable tire technologies, Michelin continues to push boundaries. The showcase emphasised Michelin’s transformation into a composite solutions powerhouse, with applications spanning mobility, healthcare, aerospace, and low-carbon energy.Cyrille Roget, Michelin’s Technical and Scientific Communication Director, presented the Group’s latest advancements in sustainable tire design, showcasing the importance of life cycle assessment, bio-sourced materials, and rolling resistance optimization. He highlighted that over 80% of a tire’s environmental footprint occurs during usage, underscoring the need for holistic design and responsible manufacturing.

Speaking about the showcase, Florentin Odenwald, Managing Director of Michelin Malaysia said, “The innovations showcased in Thailand are not distant aspirations for us, but rather the foundation of Michelin's transformation in Malaysia. We are moving beyond traditional manufacturing to become a true partner in Malaysia's journey toward sustainable mobility and industrial innovation. This is our All-Sustainable commitment in action, as we hope to continue creating measurable impact for people, profit, and planet across the region."

Kuala Lumpur, 31st October 2025 - Michelin, world-leading manufacturer of life-changing composites and experiences, held their Michelin Asia Pacific Media Day 2025 at its Nongkhae site in Saraburi, Thailand, under the theme “Michelin Beyond Performance.” This annual event brought together industry partners and Michelin executives to explore how the company is redefining performance through innovation, sustainability, and human-centric progress.

The event was opened by Manuel Fafian, President and Managing Director of Michelin Asia Pacific, who highlighted Michelin’s journey from tire innovation to becoming a world-leading manufacturer of life-changing composites and experiences. “Our ambition goes beyond performance,” he shared. “We are building a future where every product, every solution, and every experience contributes to a better way forward—for people, for profit, and for the planet. Today’s Media Day is a showcase on how we are bringing this future to life.”

Driving Sustainability Together: Michelin & Partners in Action

As a key highlight, Michelin hosted a panel discussion featured their strategic partners: DHL, Mon Transport, and SweetVarnVarn. The session explored how collaboration across industries is accelerating sustainability in logistics, manufacturing, and mobility, with joint initiatives to scale sustainable logistics and measure impact through shared KPIs and environmental goals in emerging markets. The discussion emphasised the importance of shared values, innovation, and long-term vision in overcoming challenges and driving measurable impact.

At the Nongkhae site, Michelin showcased key production stations for their Aircraft Tires and Truck & Bus Tires, offering a behind-the-scenes look at how their commitment to innovation and sustainability comes to life on the factory floor. These special experiences showcase the cutting-edge technology and precision engineering that power Michelin’s products—where performance meets purpose.