Kuala Lumpur, 20th February 2025 – DENZA, a premium sub-brand under BYD, officially entered the Malaysian automotive market today with the launch of its flagship model, the DENZA D9. "Redefining Sophistication," DENZA redefines luxury in modern mobility by combining elegant design, innovative technology, and sustainable performance. Expanding to a new premium segment, BYD aims to deliver an exceptional driving experience with DENZA, demonstrating the company's commitment to continuous innovation and greener mobility to meet the needs of a diverse market in Malaysia.

“Today marks a momentous occasion for DENZA as we officially launch in Malaysia, offering an innovative vehicle that redefines luxury driving. DENZA not only offers cutting-edge technology but also provides sustainable benefits aligned with a vision of an emission-free future. DENZA's technology has already received an overwhelmingly positive response from global consumers, and we are incredibly enthusiastic to receive the same positive response from the Malaysian public,” said Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division.

Established in 2010 as a 50-50 joint venture between BYD and Mercedes-Benz, DENZA combines BYD's advanced technology with Mercedes-Benz's legacy of luxury. Following a restructuring of ownership in 2021 and 2024, DENZA is now a wholly-owned subsidiary of BYD. The success of DENZA is highlighted by the launch of the D9, a luxury MPV that has received a positive global reception.

Since launching its first model in 2014, DENZA has established itself as an unparalleled premium brand, offering a range of elegant and exclusive models across SUV, MPV, and sedan segments. With a dedication to innovation and luxury, DENZA continues to make significant strides in its global expansion. The DENZA D9, embodying this vision, provides unparalleled comfort and safety, ensuring every journey is exceptional. First launched in 2022 as a smart and luxurious MPV, the DENZA D9 successfully balances business and personal needs.

DENZA's Arrival Brings Leading Innovation to the Malaysian Market

As a pioneer in innovation, DENZA leads with advanced technology in the premium multi-purpose electric vehicle (MPV) segment. DENZA's powerful e3 system encompasses three electric motors, rear-wheel steering, Cell-to-Body (CTB) technology, and Vehicle Motion Control (VMC), creating superior performance in diverse driving conditions. Further enhancing the driving experience is the DiSus intelligent body control system, featuring DiSus-C active suspension for stability in all conditions and DiSus-A for dynamic adjustments, maximizing comfort and optimizing off-road capabilities.

Through continuous innovation and attention to detail, DENZA delivers an exceptional driving experience. Owning a DENZA is not just about a vehicle, but about a modern lifestyle filled with comfort and a dedication to quality. With the spirit of "Redefining Sophistication," DENZA is committed to setting a new standard in the automotive industry.

Eagle Zhao, Managing Director of BYD Malaysia Sdn. Bhd. shares, ”The introduction of DENZA caters to the needs of diverse drivers within Malaysia, offering a more premium selection while expanding the product portfolio of BYD. With the launch of our first model, the DENZA D9 is our first pure electric EV MPV that combines advanced innovation, elegant design, and luxurious features. We look forward to seeing Malaysians experiencing DENZA and its premium and cutting-edge technology features.”

Providing Closer Services to Malaysian Consumers

The DENZA D9 will be available in three exterior color options including Arctic White, Cosmos Black and Whale Sea Blue. For the interior, the DENZA D9 offers color choices of Beige and Brown, enhancing its visual appeal.

DENZA D9 will be available in Malaysia in two variants.

• DENZA D9 Advanced (FWD): RM 259,000

• DENZA D9 Premium (AWD): RM 309,000

Arctic White

Cosmos Black

Whale Sea Blue

DENZA is proud to announce its strategic partnership with the renowned French luxury audio brand, DEVIALET. This collaboration, officially launched on March 22, 2023, marks a significant milestone in the brand’s ongoing commitment to blending smart technology with a holistic, sensory experience. Beyond steadfast investment in cutting-edge technology, DENZA understands that true luxury transcends the tangible — it encompasses an immersive and sensory journey. DEVIALET, globally celebrated for its superior sound engineering and elegant French design, perfectly aligns with DENZA's relentless pursuit of innovation, luxury and performance.

Looking ahead, DENZA aims to continue embracing a spirit of open collaboration, partnering with more premium brands to explore the infinite possibilities of technology and luxury, with an ultimate goal to deliver an unparalleled and prestigious experience to our valued customers.

Travel and experience DENZA with ease with comprehensive warranties. DENZA D9 will come with up to 8 years or 160,000 km mileage warranty for battery (SOH within >70 or above) and up to 8 years or 150,000 km on its drive motor and motor controller. DENZA D9 will also come with a vehicle warranty of up to 6 years or 150,000 km.

Customers looking to experience DENZA D9 can visit the launch event happening at The Landing, KL Base. From February 21 to 23, customers can enjoy an array of activities including test drives, DENZA technology showcase, VR showroom experience and many more. Visitors are encouraged to register ahead for a more seamless experience. Visit the RSVP link here today!