Tokyo, Japan 5th April 2024 – Aston Martin continues its commitment to redefine luxury retail experiences with the inauguration of a landmark showroom in Tokyo, a city renowned for its opulent lifestyle. Situated within the esteemed confines of The Peninsula Tokyo, this new addition marks another significant stride in Aston Martin's ultra-luxury retail strategy.

Named Aston Martin Ginza, the showroom represents the brand's dedication to offering unparalleled personalized service, bringing the esteemed Q by Aston Martin personalization service to Tokyo, a pivotal market for the luxury automaker. This move follows the successful launch of Q New York, Aston Martin's flagship location, in 2023.

Occupying two floors and covering an expansive area of 324 square meters, Aston Martin Ginza showcases three iconic models amidst a modern ambiance accentuated by a striking digital media wall and an inviting customer lounge. This immersive environment provides clients with the opportunity to craft their own bespoke Aston Martin experience.

Embracing the trend of personalized luxury experiences, Aston Martin Ginza is poised to cater to the discerning tastes of Japanese clientele, offering exclusive customization options through the Q by Aston Martin service. The success of Q by Aston Martin, evident from a remarkable 36% global growth in 2023, underscores the increasing demand for bespoke luxury offerings.

The partnership with The Peninsula Tokyo, a five-star hotel consistently recognized for its exemplary hospitality, further enhances the prestige of Aston Martin Ginza. Mark J. Choon, Managing Director of The Peninsula Tokyo, expressed enthusiasm about this collaboration, underscoring the hotel's commitment to delivering unparalleled experiences to Aston Martin owners.

As Aston Martin continues to elevate the luxury automotive landscape, the launch of Aston Martin Ginza reaffirms its dedication to delivering bespoke luxury experiences to discerning clientele worldwide.

Tokyo, being a significant hub for luxury enthusiasts, has shown a growing affinity for Aston Martin vehicles, particularly the acclaimed DBX707 SUV and anticipation for upcoming models like the DB12 and new Vantage. Marco Mattiacci, Aston Martin's Global Chief Brand and Commercial Officer, expressed excitement about expanding the brand's presence in Tokyo, highlighting the city's pivotal role in luxury retail.

Ken Arai, President of GRAZ Automotive Holdings, the operator of Aston Martin Ginza, emphasized the strategic location of the showroom within Ginza, a vibrant commercial district renowned for its historical significance and upscale retail offerings. This positioning aligns with Aston Martin's goal of providing exceptional service and cultivating lasting relationships with customers.