BMW Malaysia Drives to the Chequered Flag of 2020 with a New Campaign for M.

Kuala Lumpur, 1st December 2020 - BMW Malaysia today introduced its newest campaign for the high performance BMW M portfolio, commencing with online pre-booking for the All-New BMW M3 Competition and the All-New BMW M4 Competition Coupé – two highly-anticipated, iconic performance vehicles from the premium automaker.

Harald Hoelzl, Managing Director of BMW Group Malaysia said, “The fascination with M, as seen with the recently introduced M vehicles is a testament to the passion that owners of the BMW brand have for thrilling sportiness. With the upcoming All-New BMW M3 Competition and the All-New BMW M4 Competition Coupé, we aim to continue driving this passion with our fans of the BMW M portfolio here, emulating our motorsports capabilities from the track and combining it with our philosophy of uncompromised everyday practicality and comfort.”

This year, BMW Malaysia has driven a successful product offensive for the BMW M portfolio – despite a challenging period for the automotive industry in 2020. With six new M Performance models introduced in the last 10 months, BMW Malaysia also celebrated Malaysia Day with BMW M Owners at the ///Malaysia Day Drive. There was no greater sense of national pride than seeing the BMW M4 lead car – clad in Chan Wen Bin’s BMW M4 GT4 winning livery design, at the forefront of a fleet of BMW M high-performing vehicles.

Equipped with the notably powerful six-cylinder in-line engine, all 387 hp of the New BMW M340i xDrive catapults the vehicle from a standstill to 100 km/h in just 4.4 seconds. The consistently upgraded chassis technology and the all-wheel-drive system – first introduced in the BMW 3 Series in 1985, also continues serving up an unparalleled driving experience.

TUESDAY, DECEMBER 1, 2020

AUTOMOTIVE

The BMW M TwinPower Turbo technology, M Sport differential, Adaptive M Sport suspension including variable sport steering and M Sport brakes, and bespoke M exterior features with optimised aerodynamic properties form a flawlessly composed overall package for the New BMW M340i xDrive, designed to maximise performance.

The infamous BMW M Secret Garage in Munich, Germany was also brought to life in Malaysia for the very first time at the M Town event in Malaysia this year, which introduced the First-Ever BMW M8 Coupé and the First-Ever BMW M8 Gran Coupé, along with the All-New BMW X3 M Competition and BMW X4 M Competition for the local market.

Pre-Booking Now Available for the All-New BMW M3 Competition and All-New BMW M4 Competition Coupé. Both the incoming new models are available for pre-booking on the BMW Shop Online platform from now until 31st December 2020 at RM5,000 each. The BMW Innovation Package will also be available as an option for both new models to offer prospective owners a Premium Ownership Experience that is truly their own.

Pre-booking for the latest generation of the high-performance BMW M3 and BMW M4 is now available for the very first time in Malaysia via BMW Shop Online.

Prospective owners are also entitled to special pricing and offerings for the All-New BMW M3 Competition and the All-New BMW M4 Competition Coupé – including being the first few customers to receive their vehicles in 2021.

Estimated pricing for the new models (on the road, without insurance) are:

• The All-New BMW M3 Competition RM664,800.00

• (with Innovation Package) RM722,800.00

• The All-New BMW M4 Competition Coupé  RM684,800.00

• (with Innovation Package) RM740,800.00